Hollister Re-brand and Launch
The Goal
Utilizing out-of-the-box creative storytelling with a laser focus on the customer, pivot the Hollister brand and its customer focus to become the lead teen retail brand for the Gen-Z customer.
Boosting brand perception, sales and relevance within the Gen-Z customer space, Hollister became a constant top 5 teen retailer for the Gen-Z customer. Consistently delivering engagement that exceeded projections through a successful omni-channel approach.
The Results
