Creative reset and brand storytelling evolution at Hollister

Re-imagine the Hollister brand across the whole customer experience to evolve customer perception and brand positioning. Creating a powerful creative strategy that resonates to bring Hollister back to positive business results.

The Goal

Hollister has returned to the high performing brand it once was, but with a renewed focus. It’s recent success has come from a hyper-focused customer lens and evolved brand storytelling. This has enabled the Creative Marketing team to deliver consistently high performing storytelling across all channels. Delivering double digit comps for the brand throughout 2024.

The Results

Engaging Brand Storytelling

Re-imagining the Customer Experience

Events & Customer Activations