HOLLISTER x AwesomenessTV BEACH HOUSE
The first brand activation event based on the Hollister ‘Carpe Now’ campaign. Partner with AwesomenessTV team at Viacom to execute and deliver an engaging and immersive experience that resonates with the Gen-Z customer.
The Goal
The Results
This successful event drove increased social engagement through organic and paid influencer content that outperformed industry benchmarks.
