Hollister x Khalid Jeans Campaign

The Goal

Continue the Hollister re-brand story within a high selling Back-To-School time period. Work with celebrity influencers to enhance customer consideration for Hollister Jeans.

The most successful Jeans campaign in Hollister history. Driving new customer engagement and record-breaking sales for Hollister Jeans. Winning a ‘Billboard Live Music Award, Concert Marketing & Promotion’ for our collaboration with Khalid.

The Results