DELIVERING BEST-IN-CLASS, PERFORMANCE-DRIVING EXPERIENCES FOR LEADING GLOBAL BRANDS.
The Experience
15+ years of best-in-class, performance-driving campaigns for global brands including Abercrombie & Fitch, Hollister Co., and Gap Inc.
The Impact
Driving emotional relevance and brand-evolution @ HollisterCo.
Delivering industry-leading creative excellence @ Gap Inc.
Conceptualizing, shooting, and executing creative stories that resonate with the customer that exceed business goals.
The Vision
Leading with a transformative and disruptive mindset.
Leading high-performing creative teams to succeed cross-functionally - executing a seamless creative vision across the user journey and delivering a cohesive, omni-channel presence.
MEETING GEN-Z WHERE THEY ARE
The Mindset
I am a highly collaborative, communicative, and empathetic creative leader
utilizing 15+ years of creative leadership skills to hire, develop, and mentor a high-performing creative team across multiple disciplines with a strong retention record and successful career development.
I specialize in storytelling, brand design, design-systems, digital products and the physical customer experience
Through my passion for data-driven creative, I focus on the customer journey within all channels. With my experienced creative vision and leadership I develop brand-driving creative that successfully resonates with its audience.